by David Lawson | Aug 5, 2015 | Online Marketing |
How to Measure Cost per Acquisition Any effective marketing strategy requires that you understand how much each sale costs by sales channel. If you are like most insolvency practices, you will probably have numerous campaigns taking place across many marketing...
by David Lawson | Jun 29, 2015 | Online Marketing |
In the previous post, we discussed why web analytics are useful. In this article we are diving a little deeper, analysing four tools that will give you the information you need to develop a powerful online marketing strategy. Building a website that converts browsers...
by David Lawson | Jun 17, 2015 | Online Marketing |
Web analytics is the process of collecting, analysing and reporting website user data. Its main purpose is to better optimise your site to meet your business’ goals, allowing us to understand and measure the success of online marketing. It provides us with important...
by David Lawson | Jun 15, 2015 | Online Marketing |
As we continue this series on why your online marketing strategy might be failing, I want to show you what you can learn about your sales funnel from ‘Dave’s Doughnuts’, a fictional bakery. The Sales Funnel I have succeeded in finding a suitable location for my...
by David Lawson | Jun 8, 2015 | Online Marketing |
Online marketing has a resemblance to brick and mortar store marketing. Let me show you why, using a fictional bakery as a guide. If I wanted to open up a brand new branch of ‘Dave’s Doughnuts’, I would want to do plenty of research to find the best location to put my...
