Online marketing is not complex
Online marketing is not as complex as you might think. If you were to open a new retail store on the high street, you may consider how to get more customers into your store, and what you could do to get customers to spend more in your store once they arrive. Online marketing is no different. Primarily you should be concerned with generating traffic, and converting that traffic to engagements. I will explore these similarities in more detail in the coming series.
Measure for success
Measuring traffic and engagement conversion is essential for improving your online performance. Data is key to understanding your online marketing performance, and ultimately for developing a strategy to improve your website’s performance.
John Wanamaker, often described as a pioneer in marketing, is credited with the following quote.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
With online marketing, nothing could be further from the truth. We have the tools and experience to know exactly which areas of your online marketing are working, and what can be done to improve. We know the right wording to use to encourage people to contact you, the right kind of content to establish trust, and more importantly, the right tools and techniques to use data to test, test and test to develop a strategy that helps generate more engagements. Every little detail, including the colour of the buttons used on your site, helps a visitor to either engage further with your company, or to disengage completely.
The upcoming blog series
Over the next couple of months, we are going to complete a ‘deep dive’ of online marketing in the insolvency industry. We will introduce the basics of how Google determines who ranks where, look in depth at why your sales funnel should be top of your agenda, as well as a full breakdown of the winners and losers in the insolvency industry when it comes to Google Rankings (the results will surprise you).